What is Magnesium used for?

Magnesium is renowned for its soothing, relaxing, anti-stress and protective properties, particularly for the epidermis. But one of its properties remains relatively unknown outside the scientific world: its ability to soothe reactive skin prone to redness.

Reactive skin, sometimes called sensitive skin, is skin whose nerve endings over-react to certain external stimuli (temperature change, friction, new ingredient). In response, the brain in turn reacts disproportionately, causing irritation, redness or discomfort.

When we know that sensitive skin is caused by nerves, we have to take action to relieve them. But not just any old way.

At Novexpert, we were the first to highlight this then underestimated cause back in 2008. Fascinated by this discovery, we designed a range entirely dedicated to magnesium, helping to soothe nerve endings and thus limit the symptoms of reactive skin, "pain, redness, discomfort, tightness...".