73%, convinced by animal testing!

This is the percentage of French people who still thought, in 2021, that certain cosmetic products were tested on poor guinea pigs before reaching your bathroom^[1].

And in actual fact, fortunately, this has changed for many years:

2004 in Europe: prohibition of placing on the market, cosmetics that have been tested on animals.

2013 in Europe: prohibition of using cosmetic ingredients tested on animals*. Prohibition of importing cosmetics tested on animals.

All this to say that no product sold in Europe can be tested on ANIMALS! And that's a good thing!

In Europe, alright! But elsewhere?

Some countries do not prohibit animal experimentation BUT there is no risk of finding them on the European market thanks to Regulation 1223/2009 which prohibits their importation into the European Union.

Stop petwashing!

Within the EU, the claim "not tested on animals" is abused because it is a European regulatory obligation.

Our advice:
Activate your radar when a brand mainly bases its values on this claim, it may be because it doesn't have much more to offer you...

(Re)Take power to be master of your health, and count on us to always be there to enlighten you!

Because at Novexpert our claims are truthful, verified, and make sense. Our products are also :

• 100% natural
• 100% made in France
• 100% hypoallergenic
• 100% compatible with pregnant and breastfeeding women
• 100% developed by doctors